Stories. Strategies. Results.

SaaS
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Brand Messaging

Imagination Media’s messaging needed a major facelift. I helped them develop a framework that ensured every customer interaction built trust and highlighted the brand’s expertise. In addition to rewriting their website, I also created assets like brochures, case studies and one-pagers.

e-Commerce
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Sales Copy

Launching a new website isn’t easy. But it’s a heck of a lot easier when you have an experienced copywriter on your team. I helped the Relay team find and develop their brand voice. I also worked with multiple stakeholders to create copy for their website, sales pages and lead magnets.

My favorite deliverables:

Copywriting
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Health Care

AdventHealth, one of the country's largest healthcare providers, went through a major digital rebranding in 2019. I served as the contract associate creative director and one of the lead copywriters on the project. My job was to ensure the copy on 300+ sites embraced a unified brand voice.

I’m really proud of these pages:

Branded Content
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Travel

Since 2013, I've worked with the amazing team at TripAdvisor. I develop and write branded content for TripAdvisor.com and many of its partner sites. My role is to engage online readers with informative, well-researched trend pieces, destination tips and city profiles.

Here is one of my favorite stories:

Curious California Campaign

Content Marketing
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Education

From 2015 to 2019, I led the editorial production of NEXT, a college-prep magazine distributed to high schools throughout Florida. I developed each magazine’s editorial lineup and wrote more than 35 pages of in-depth, actionable content. I also coordinated the production schedule, photoshoots, promotions and more.

This was one of my favorite editions:

Journalism
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Business

For many years, Worth, an entrepreneurship and wealth management magazine geared toward affluent readers, produced an annual guide on the country's most dynamic cities. For three years, I led their Orlando coverage.

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