Imagination Media’s messaging needed a major facelift. I helped them develop a framework that ensured every customer interaction built trust and highlighted the brand’s expertise. In addition to rewriting their website, I also created assets like brochures, case studies and one-pagers.
Launching a new website isn’t easy. But it’s a heck of a lot easier when you have an experienced copywriter on your team. I helped the Relay team find and develop their brand voice. I also worked with multiple stakeholders to create copy for their website, sales pages and lead magnets.
AdventHealth, one of the country's largest healthcare providers, went through a major digital rebranding in 2019. I served as the contract associate creative director and one of the lead copywriters on the project. My job was to ensure the copy on 300+ sites embraced a unified brand voice.
Since 2013, I've worked with the amazing team at TripAdvisor. I develop and write branded content for TripAdvisor.com and many of its partner sites. My role is to engage online readers with informative, well-researched trend pieces, destination tips and city profiles.
From 2015 to 2019, I led the editorial production of NEXT, a college-prep magazine distributed to high schools throughout Florida. I developed each magazine’s editorial lineup and wrote more than 35 pages of in-depth, actionable content. I also coordinated the production schedule, photoshoots, promotions and more.
For many years, Worth, an entrepreneurship and wealth management magazine geared toward affluent readers, produced an annual guide on the country's most dynamic cities. For three years, I led their Orlando coverage.