Stories. Strategies. Results.

  • SaaS

    Brand Messaging

    Imagination Media’s messaging needed a major facelift. I helped them develop a framework that ensured every customer interaction built trust and highlighted the brand’s expertise. In addition to rewriting their website, I also created assets like brochures, case studies and one-pagers.

  • e-Commerce

    Sales Copy

    Launching a new website isn’t easy. But it’s a heck of a lot easier when you have an experienced copywriter on your team. I helped the Relay team find and develop their brand voice. I also worked with multiple stakeholders to create copy for their website, sales pages and lead magnets.

    My favorite deliverables:

    About

    One-Pager

  • Copywriting

    Health Care

    AdventHealth, one of the country’s largest healthcare providers, went through a major digital rebranding in 2019. I served as the contract associate creative director and one of the lead copywriters on the project. My job was to ensure the copy on 300+ sites embraced a unified brand voice.

    I’m really proud of these pages:

    Bariatric and Weight Care

    Behavioral Health Care

  • Branded Content

    Travel

    Since 2013, I’ve worked with the amazing team at TripAdvisor. I develop and write branded content for TripAdvisor.com and many of its partner sites. My role is to engage online readers with informative, well-researched trend pieces, destination tips and city profiles.

    Here is one of my favorite stories:

    Curious California Campaign

  • Content Marketing

    Education

    From 2015 to 2019, I led the editorial production of NEXT, a college-prep magazine distributed to high schools throughout Florida. I developed each magazine’s editorial lineup and wrote more than 35 pages of in-depth, actionable content. I also coordinated the production schedule, photoshoots, promotions and more.

    This was one of my favorite editions:

    NEXT 2019-2020

  • Journalism

    Business

    For many years, Worth, an entrepreneurship and wealth management magazine geared toward affluent readers, produced an annual guide on the country’s most dynamic cities. For three years, I led their Orlando coverage.

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