Stories. Strategies. Results.
![](https://helenannetravis.com/wp-content/uploads/2023/04/imagination-media.jpg)
![Imagination Media](https://helenannetravis.com/wp-content/uploads/2023/04/imagination-media-logo-1.png)
Brand Messaging
SaaS
Imagination Media’s messaging needed a major facelift. I helped them develop a framework that ensured every customer interaction built trust and highlighted the brand’s expertise. In addition to rewriting their website, I also created assets like brochures, case studies and one-pagers.
Check 'em out:
![](https://helenannetravis.com/wp-content/uploads/2023/04/relay-header.jpg)
![Relay](https://helenannetravis.com/wp-content/uploads/2023/04/relay-1.png)
e-Commerce
Sales Copy
Launching a new website isn’t easy. But it’s a heck of a lot easier when you have an experienced copywriter on your team. I helped the Relay team find and develop their brand voice. I also worked with multiple stakeholders to create copy for their website, sales pages and lead magnets.
![](https://helenannetravis.com/wp-content/uploads/2023/04/adventhealth.jpg)
![AdventHealth](https://helenannetravis.com/wp-content/uploads/2023/04/AdventHealth-1.png)
Copywriting
Health Care
AdventHealth, one of the country’s largest healthcare providers, went through a major digital rebranding in 2019. I served as the contract associate creative director and one of the lead copywriters on the project. My job was to ensure the copy on 300+ sites embraced a unified brand voice.
I’m really proud of these pages:
![](https://helenannetravis.com/wp-content/uploads/2023/04/tripadvisor.jpg)
![TripAdvisor](https://helenannetravis.com/wp-content/uploads/2023/04/TripAdvisor.png)
Branded Content
Travel
Since 2013, I’ve worked with the amazing team at TripAdvisor. I develop and write branded content for TripAdvisor.com and many of its partner sites. My role is to engage online readers with informative, well-researched trend pieces, destination tips and city profiles.
Here is one of my favorite stories:
![](https://helenannetravis.com/wp-content/uploads/2023/04/floridatrend.jpg)
![FloridaTrend](https://helenannetravis.com/wp-content/uploads/2023/04/Florida-Trend.png)
Content Marketing
Education
From 2015 to 2019, I led the editorial production of NEXT, a college-prep magazine distributed to high schools throughout Florida. I developed each magazine’s editorial lineup and wrote more than 35 pages of in-depth, actionable content. I also coordinated the production schedule, photoshoots, promotions and more.
This was one of my favorite editions:
![](https://helenannetravis.com/wp-content/uploads/2023/04/worth.jpg)
![Worth](https://helenannetravis.com/wp-content/uploads/2023/04/Worth.png)
Business
Journalism
For many years, Worth, an entrepreneurship and wealth management magazine geared toward affluent readers, produced an annual guide on the country’s most dynamic cities. For three years, I led their Orlando coverage.