VIP Retainers
Get expert help with your content, copy and messaging projects
- eBooks? Done.
- Nurture campaigns? Consider it handled.
- Whitepapers and case studies? Already in your inbox.
“Helen Anne has made my job so much easier!”
“Helen Anne’s VIP Retainer program has made my job so much easier! She’s given us so much content to work with. I’m really happy with everything we’ve accomplished with her help.”
Michelle Katz
You have too much on your plate
You know how important high-quality content, copy and branding is to your lead-gen and nurturing efforts.
But your team has soooooo many other strategic initiatives to focus on.
Writing your thought leadership content (and the landing pages and the nurture campaigns and the LinkedIn posts) feels like such a time suck.
You need a clone. Or two.
It’s hard to find writers (or AI) you can trust
You’ve tried hiring freelance writers and content agencies. You’ve tried fighting with AI.
But you haven’t been blown away by the results.
The work needs so much editing
It's not tailored to your ICP
It's formulaic and forgettable
AI might give you something fast. But it doesn’t always give you something good.
You thought you’d save time. But instead, you’re wasting hours rewriting deliverables.
Ugh!
Hire a fractional pro for your content, copy and messaging projects
Get an experienced content, copy and messaging pro (psst, that’s me) on your team with my VIP Retainers.
It’s the perfect solution if you:
- Don't have the internal bandwidth or expertise to accomplish all of your goals
- Need ongoing, expert-level support with strategy and execution
- Want to be more intentional and strategic in your marketing outreach
Book a 30-min call to chat more about your goals
Oh, sh*t. This is really good!
"Working with Helen Anne was a breath of fresh air. I started reading her copy and thought, 'Oh, sh*t. This is really good!' I even pinged a colleague on Slack and said, 'You have to look at this. It's great!'"
Amy Carr
Why you'll love working together
Get your time back (for real!)
Get a pro on your team
Get deliverables you’re proud of
Get the phone ringing
Get better leads in your pipeline
Get more from your investment
See how the VIP Retainers can make your life easier
“Extremely satisfied”
“We love working with Helen Anne. She is so meticulous and organized. We love her process and are extremely satisfied with everything we are able to get done with her VIP programs.”
Lior Zabari
Here’s how the VIP Retainer works
01
Getting to know you. Quickly!
You need high-quality content yesterday. You can’t waste time and money on a lengthy “discovery” process.
My proprietary Brand DNA Workbook helps me understand your brand, customers and goals — fast!
“The Brand DNA Workbook helped our team get on the same page as a company. It allowed our CEO to talk through her vision. It also gave her a lot of trust in Helen Anne and her process.”
02
Let’s get strategic
We’ll hop on a few Strategy Sessions to review your Brand DNA Workbook answers and fill in any missing pieces.
The goal is to gather everything I need to help you plan, strategize and execute your projects.
“From our first Strategy Session, Helen Anne walked me through what she needed to deliver high-quality assets. The whole process was very proactive and structured.”
03
Understanding your customers
You want higher-quality leads. To get them, you need to talk about your prospects’ goals and problems in the most compelling way.
My customer research process uses frameworks like Jobs to Be Done, Story Brand and Maslow’s Hierarchy. So you get messaging that makes customers think, “This brand gets me!”
“Helen Anne helped us step up our game by showing us how to communicate with customers in an understandable and straightforward way.”
04
Carving out your niche
You’re a million times better than your competition. But sometimes, it’s a struggle for your team to explain why to customers and stakeholders.
No stress. You can count on me to develop a positioning strategy that sets you apart from the competition.
“Helen Anne helped us define our target audience, narrow down our services and present them in the most strategic way.”
05
Getting to work
Once I have all of the info and inputs, I’ll get to work planning, strategizing and executing projects that:
- Attract high-quality leads
- Move customers through the buying journey
- Shorten your sales cycle
- Free up your time to focus on the role you’re meant to be doing
- Maximize your investment
“Working with Helen Anne was delightful. The results were always 10x faster than trying to power through projects ourselves. Her deliverables were also higher quality than what we could have managed on our own.”
Helping brands of all sizes achieve their goals
New companies
Growing companies
Established brands
See how the VIP Retainers can make your life easier
Client success stories
Helping SaaS Alerts generate high-quality leads with high-quality content
"If you want high-quality content that your audience will find interesting, hire Helen Anne."
Helping Ideabar satisfy a sophisticated, high-tech B2B client
"We are beyond satisfied with Helen Anne’s work! She nailed our client’s brand voice.”
Helping Expedia tackle a backlog of emails, landing pages and more
“I’ve received a ton of recognition for everything we accomplished with Helen Anne’s help.”
Helping AdventHealth launch a new unified brand voice
"It's an absolute honor to recommend Helen Anne as a creative director and copywriter."
Helping Addigy create content to empower their sales team
"If you have a small marketing team like we do, hiring Helen Anne is a must.”
Helping AAA develop a major internal deliverable
"Hire Helen Anne. Don't leave the project to the good intentions of an overloaded internal team."
Yes, I can help with [insert project that’s been on your to-do list forever]
What exactly is the VIP Retainer?
The VIP Retainer is a fractional copywriting program. It’s designed for teams who want ongoing support with content, copy and messaging projects.
How long of a commitment is the VIP Retainer?
You’ll have the option to renew every three months. This flexibility allows you to have a pro on your team long-term. You can also use the program for a special project.
How much does the VIP Retainer cost?
Most clients pay between $2.5K and $5K per month. We’ll build a program that works for your goals and your budget.
What kinds of projects can you help me with?
Your goals will shape what we work on.
Some of the projects we can pursue include:
SEO/GEO research and strategy, content strategy, brand messaging, thought leadership content, website copy, email campaigns, ebooks, whitepapers, sales decks, case studies, blogs, customer research, investor outreach, internal communications, partner enablement and more.
I can also empower your team to get the most out of AI, including training, creating custom ChatGPTs and more.
Can't I just use AI to write my content?
Sure. If you want content that’s flat, forgettable and full of potential errors and hallucinations.
No matter how good your prompts are, AI content still requires a lot of revising and fact-checking.
ChatGPT can spit out a good first draft. But you need a human to make sure the final version speaks to your ICP. And stands out from all of the other AI content out there.
How do you use AI in your workflows?
Some clients want me to avoid AI like the plague. Others are on board with using it to streamline how we work.
When it makes sense, I’ll use AI to speed up the organizing and outlining process. So I can spend more time on what really matters: strategizing, writing and amplifying your brand story.
Even when we do use AI, everything that goes out the door is written by me. I make sure that every word speaks to your ICP, reflects your voice and aligns perfectly with your core messaging.
What are the benefits of the VIP Retainer over a full-time employee?
You can have a pro writer and strategist on your team without going through a lengthy (and expensive) hiring process.
The program is also way more flexible (and cheaper!) than hiring someone full-time.
What are the benefits of the VIP Retainer over hiring freelancers for every project?
You’re busy. You don’t want to waste your time searching for freelance writers for every project. (And hoping they’re good.)
Now, you can have someone on your team who is always up to speed on your business, industry and customers.
How will we stay in touch throughout the month?
The goal is to get you your time back. To accomplish that, we’ll kick off each month with a Strategy Session to discuss your goals and make a plan to accomplish them.
You’ll receive updates throughout the month. We’ll also use async communication to stay in touch without bogging you down with unnecessary meetings.
When will I start seeing deliverables?
You can expect to see deliverables within the first month, thanks to my quick onboarding process.
Can I use the program for something other than lead-gen activities?
Of course! Some of my clients have used the program to work on internal communications, investor-facing content and other special projects.
How do I know you’ll understand my industry?
As a former breaking news reporter, I know how to quickly get up to speed on complex topics and industries.
I also have years of experience writing for B2B and B2C clients in verticals ranging from SaaS to travel to healthcare to high-end jewelry.
Check out these happy VIP clients
Ready to free yourself from the messaging bottleneck?
Work with a pro you can trust
Don’t risk wasting your time on yet another freelancer or agency who doesn’t take your projects seriously.
Stop micromanaging
Get content that reflects who you are
Relax, knowing revisions will be minimal
Save money. Maximize your investment
Most clients invest between $2.5K and $5K/month, which is soooo much cheaper than a pro’s full-time salary (and health insurance and PTO and payroll taxes).
Get the next best thing to a clone
Stop stressing. Start getting things done!