Client Success Story
How Helen Anne Travis helped Ideabar satisfy a sophisticated, high-tech B2B client
Content marketing
Copywriting
Branding
“We are beyond satisfied with Helen Anne’s work! She nailed our client’s brand voice.”
Staci Sturrock
About Ideabar
Ideabar is an integrated marketing and media agency that tells powerful brand stories. Its parent company is Cox Enterprises, a private, global, values-driven corporation with 55,000 employees and $21 billion in annual revenue.
highlights
Challenge
- Ideabar’s internal team was overwhelmed with work
- Discerning client with multiple subsidiaries needed high-tech B2B content
- No previous writers had met the client’s high quality standards
Solution
- Find a writer with high-tech B2B experience and the portfolio to prove it
- Work with someone who can write in multiple brand voices and obsess over style guides and tone
- Create a flexible program that can accommodate multiple deliverables, plus time for strategy sessions and reviews
Results
- Built a robust library of high-tech B2B content for each brand
- Developed webinar copy, nurture campaigns, landing pages and more
- Made life easier for Ideabar’s team
“If your team is stretched thin, hire a pro like Helen Anne. It will make your life so much easier!”
Mindy Hylton
- The Challenge
Discerning client with multiple subsidiaries and brand guidelines
The Ideabar team had a high-tech B2B client with multiple subsidiaries and a long list of projects: email, web, webinars, press releases, social, promotional collateral. Each subsidiary had a unique audience and unique brand guidelines.
Ideabar’s internal copywriters were already stretched thin with client work. The agency tried various freelance writers, but none could meet this client’s high standards for B2B tech content or master the multiple brand voices.
Ideabar needed a writer who could quickly get up to speed on the client’s industry and each subsidiary’s voice and customer base. The writer would also have to meet the client’s high standards for B2B tech content.
“Before working with Helen Anne, other writers had tried — and failed — to meet our client’s high standards. We were overwhelmed with work and needed a copywriter who could do the work with confidence and deliver consistent results.”
- The Solution
Find someone who can write highly technical B2B content in each subsidiary’s brand voice
Mindy Hylton, Ideabar’s account supervisor, had worked with Helen Anne Travis in the past. She recommended Helen Anne to the team.
On the first call, they were impressed with Helen Anne’s experience writing for highly technical B2B audiences. Her work samples also gave them confidence that she could nail this client’s multiple brand voices — unlike the other writers they had worked with.
Helen Anne’s VIP Retainer program was a great fit for the company’s needs. The team booked a 20-hour monthly package. They liked that the time could be used for writing, as well as strategy sessions, interviews and stakeholder reviews.
The program’s flexibility also allowed Ideabar and Helen Anne to tackle a wide variety of projects.
“Helen Anne’s portfolio made us confident she could meet our client’s high standards.”
- Outcome
“Helen Anne nailed it!”
Helen Anne helped Ideabar build a robust library of high-tech B2B content for the client and its subsidiaries.
The client was delighted that each deliverable met the needs of its sophisticated audiences and unique brand voices. They praised Ideabar for finding someone who could deliver a consistent stream of high-quality content.
The Ideabar team can now focus on other clients — as well as growing their business — knowing they have Helen Anne on their team.
“Working with Helen Anne was easy. We are extremely satisfied with everything we’ve been able to accomplish with her help.”
- The Results
Thanks to Helen Anne, the Ideabar team now has:
- A robust library of high-tech B2B content for one of their most discerning clients
- A trusted B2B tech writer on their roster who they know they can turn to
- Emails, web pages, webinar copy and more
- More time to focus on other strategic initiatives knowing Helen Anne is managing their client’s content, copy and branding needs
- One very happy client (and really, what’s better than that?)
“Hire Helen Anne. She’ll save you time in the long run and make your clients’ copy sing!”
Do you hear that? That’s the sound of things getting done.
No more stress
No more bottlenecks
No more micromanaging
Just great content, copy and branding.
