Client Success Story
Helping SaaS Alerts generate high-quality leads with high-quality content
Lead-gen strategy
Content marketing
SEO optimization
“Helen Anne has made my job so much easier!”
Michelle Katz
About SaaS Alerts
SaaS Alerts is an automated cybersecurity threat detection and response platform that exposes advanced threats and immediately takes action to keep managed SaaS environments safe.
highlights
Challenge
- Two-person marketing team was stretched thin
- No time to create useful content for partners, SEO and lead-gen
- Long list of to-dos, from case studies to long-form content to ebooks
Solution
- Find a writer and strategist who “gets” their business and audience
- Create a flexible program that can accommodate multiple deliverables, plus time for strategy sessions and reviews
- Work with someone who can interview internal and external stakeholders
Results
- Built a robust library of high-quality, in-depth content that's optimized for SEO
- Created more impactful campaigns to achieve lead-gen goals
- Made life easier for the small marketing team
“Helen Anne has given us so much content to work with. I’m really happy with what we’ve accomplished with her help.”
Michelle Katz
- The Challenge
Marketing team had zero bandwidth for content and copy projects
SaaS Alerts is a small startup with big goals. The company needed a ton of great content to fuel its campaigns, as well as its lead-gen and SEO efforts.
The company also wanted to provide customers and leads with useful content that made their jobs easier — while positioning SaaS Alerts as a thought leader in cybersecurity.
There was only one major problem: No one on the marketing team had time to strategize, create and optimize all of this content, let alone lead each project.
“We are a small startup, and our two-person marketing department was stretched thin. We didn’t have the bandwidth to create high-quality, in depth content on a regular basis.”
- The Solution
Find a writer and strategist who “gets” SaaS Alerts and its audience
Helen Anne Travis came highly recommended from one of Michelle’s colleagues. Michelle was impressed that Helen Anne had experience writing about highly technical topics for sophisticated audiences.
Helen Anne’s VIP Retainer program was a great fit for the company’s needs. Michelle booked a 25-hour monthly package. She liked that the time could be used for writing, as well as strategy sessions, interviews and stakeholder reviews.
The program’s flexibility also allowed Michelle and Helen Anne to tackle a wide variety of projects.
“After our first meeting, I immediately saw that Helen Anne ‘gets’ what we’re doing at SaaS Alerts and who our audience is.”
- Outcome
“Working with Helen Anne has made my job so much easier!”
The SaaS Alerts marketing team can now focus on other strategic initiatives knowing they have Helen Anne on their team.
Thanks to Helen Anne, the team now has a robust library of high-quality, in- depth content that’s optimized for their customers’ needs as well as SEO. Helen Anne leads each project, including interviewing internal and external stakeholders, managing revisions, and ensuring all content is in line with the brand’s style guide.
SaaS Alerts uses all of the content to fuel their marketing campaigns and empower their sales team and customers.
“I was impressed by how easy it is to work with Helen Anne. She’s friendly, engaging and asks a lot of great questions. Her process is great. We give her some direction and she runs with it.”
- The Results
Thanks to Helen Anne, the SaaS Alerts marketing team now has:
- A stockpile of high-quality content to fuel their demand-gen campaigns
- SEO-optimized blog posts and landing pages to attract more of their ideal customers
- Lead magnets that address their customers’ needs, including eBooks, case studies and more
- Multiple nurture campaigns designed to turn more leads into customers
- More time to work on other strategic initiatives now that Helen Anne is managing their content projects
“If you want useful, educational content that your audience will find interesting, hire a great copywriter like Helen Anne. Leave it to the pros if you want high-quality content!”
Do you hear that? That’s the sound of things getting done.
No more stress
No more bottlenecks
No more micromanaging
Just great content, copy and branding.
