Client Success Story
Helping Addigy build a stockpile of content assets to empower their sales team
Lead magnets and nurturing
Conversion copywriting
Content strategy
Oh, sh*t. This is really good!
"Working with Helen Anne was a breath of fresh air. I started reading her copy and thought, 'Oh, sh*t. This is really good!' I even pinged a colleague on Slack and said, 'You have to look at this. It's great!'"
Amy Carr
About Addigy
highlights
Challenge
- Finding time to develop campaigns that will attract larger prospects
- Internal marketing team feels like a bottleneck when it comes to creating sales assets
- Disappointed by past freelancers and agencies
Solution
- Develop a strategy to feed the lead-gen beast with high-quality content, copy and messaging
- Interview internal SMEs to develop thought leadership content, case studies and other sales assets
- Apply conversion copywriting skills to optimize existing content and develop new strategic deliverables
Results
- Sales team is empowered with a stockpile of messaging assets to engage prospects throughout the buying cycle
- Lead magnets and nurture campaigns created for key high-value customer segments
- All customer touchpoints are optimized to drive conversions
“We were having trouble getting content created and were missing out on opportunities simply because we were so buried in other projects. We needed help.
If you have a small marketing team like we do, hiring Helen Anne is a must.”
Amy Carr
- The Challenge
Attract larger prospects — without bogging down the marketing team
Addigy wanted to start attracting and landing larger clients. To do that, they needed to better understand what challenges their ideal prospects were facing — and show how Addigy helps clients overcome those issues.
These prospects wouldn’t convert on a “three things you need to know about XYZ” blog post. They needed content, copy and messaging that was more in-depth.
Addigy also wanted to develop a compelling story that would get more leads in the door for the sales team to convert.
There were talented writers on Addigy’s small but mighty marketing team. But they were having trouble creating everything their sales team needed in-house.
Amy Carr
Former VP of Marketing Addigy
“I felt like a bottleneck. Two months later, the requests for content and copy were still sitting in my inbox.”
- The Solution
Ditch the unreliable freelancers and work with Helen Anne Travis
Addigy’s marketing team had worked with other freelancers and agencies to develop content, but the deliverables often needed a lot of rewriting. There were filler words that just didn’t mean anything. It was hit or miss.
They needed someone who was able to understand their value proposition and develop content and copy that could be used for demand-gen.
Amy Carr connected with Helen Anne Travis on LinkedIn. They exchanged a few messages about life in Florida as well as Amy’s challenges finding help with her lead-gen projects.
Amy Carr
Former VP of Marketing Addigy “Helen Anne’s experience and work examples aligned perfectly with what we were looking for.”
- The Results
Addigy now has a stockpile of content assets to empower their sales team
Some of the key deliverables created during the engagement include:
- Brand messaging to clarify Addigy’s positioning, brand story and voice. Now, the company's ideal prospects can easily understand how Addigy solves their most pressing problems
- Thought leadership content that speaks to the issues Addigy’s customers care about and highlights the brand's expertise
- Conversion copywriting to get more of Addigy’s ideal prospects signed up for demos
- Lead magnets, including white papers, ebooks and other helpful content, that address Addigy’s ideal prospects’ needs
- Nurture campaigns that build trust and rapport while motivating leads to become customers
Throughout the process, Amy Carr was impressed by the quality of the deliverables, as well as how Helen Anne stayed in touch about deadlines and updates.
Amy Carr
Former VP of Marketing Addigy “Helen Anne’s process works really well. I never had to worry about her deliverables.”
Since working with Helen Anne, Addigy now has:
More time for their internal marketing team to focus on other strategic initiatives
A robust collection of sales collateral and content assets for the sales team
A lead-generating machine that engages ideal prospects throughout the buying cycle
Lead magnets and a nurture campaign for each of their ideal customer segments
Full confidence that each deliverable is maximized to drive conversions
“Working with Helen Anne was a wonderful experience. It’s such a relief that things finally got done!”
Amy Carr
Work With Helen Anne
Do you hear that? That’s the sound of things getting done.
No more stress
No more bottlenecks
No more micromanaging
Just great content, copy and branding.
Schedule a no-pressure call below to learn how Helen Anne can help you FINALLY tackle all of the content, copy and branding projects on your to-do list.