Client Success Story
Helping AAA develop a major internal deliverable to better engage employees
Corporate communications
Liaising with internal teams
Employee engagement
“We needed an expert copywriter to create content tailored to our project and audience, within our aggressive timeline. Helen Anne made it easy to satisfy our internal stakeholders with drafts that came in early and required very little revisions.”
Travis Culwell
About AAA
highlights
Challenge
- No internal resources to complete a major employee-facing deliverable
- Tight deadlines and many unknowns about the project
- Competing internal priorities, with multiple stakeholders to appease
Solution
- Lead strategy workshops to collect, analyze and consolidate conflicting inputs
- Develop a workflow to deliver drafts, collect feedback and manage the production process
- Liaise with internal design team to ensure final draft is held to company standards
Results
- Created engaging and fun-to-read 51-page employee-facing document
- Stakeholders in agreement about the high quality of the final draft
- AAA can now demonstrate how much it cares about its employees
“As a project manager who took a vacation as this project was still taking shape, I would have been a nervous wreck if we hadn’t found Helen Anne before I left.
I knew she would keep it on track while I was away! I had every confidence that she would deliver quality content to set up our designer (and the project as a whole) for success.”
Erika Sutinen-Gonzales
- The Challenge
Create a major internal deliverable under a tight deadline — while appeasing multiple stakeholders.
The AAA creative team had been tasked with creating an important employee-facing document. Deadlines were tight and they had no internal resources with availability to complete the project in time.
To make it even more stressful, the team had to balance the needs of multiple internal stakeholders, each of whom had different visions for how the final deliverable should look and feel. The team was also busy developing collateral for other important internal programs.
They needed more than “just a writer.” They needed someone who could lead the project, manage the workflow and liaise with internal teams.
- The Solution
Partner with someone who can not just write — but also keep the project moving and on track.
Travis and Erika reached out to Helen Anne Travis, a copywriter and messaging strategist, to see if she had the availability to take on a fast- moving project with multiple stakeholders.
Erika Sutinen-Gonzales
Design Project Manager AAA
“As we were talking about the project, we were honest and candid about some of the challenges we would face. Helen Anne never shied away from these challenges — be it the condensed schedule, the stakeholders or the unknowns of when we would receive the inputs we needed.
She always set really clear expectations for how to tackle things and came up with suggestions for what was possible on her part. This gave us confidence in her skills and competence!”
- The Results
Project completed on time, on brief and on budget.
Before the project began, many internal stakeholders had conflicting visions of how the final product should look and feel. Helen Anne was able to incorporate everyone’s input to create a 51-page document that met each team’s high standards.
It also helped AAA show employees that the company cares about their well-being.
Erika Sutinen-Gonzales
Design Project Manager AAA “Helen Anne was a joy to work with! She set solid expectations and was proactive in how she communicated progress and shared updates. I’m very impressed with the amount of copy she was able to create in such a short time.”
Travis Culwell
Marketing and Design Strategy: Product and Brands AAA “If you have any budget, hire Helen Anne, rather than leaving the project to the good intentions of an overloaded internal team.”
Work With Helen Anne
Do you hear that? That’s the sound of things getting done.
No more stress
No more bottlenecks
No more micromanaging
Just great content, copy and branding.
