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Client: Visit Seattle

Sailboats in the sunset

Sailboats in the sunset

 

Project: International content, blogging, email and social campaign

Scope: Helen Anne led the email, social media and blogging outreach on a custom content campaign for Visit Seattle, Seattle’s destination marketing organization. She led the editorial direction on a series of branded Seattle local guides, distributed the content on owned media and social channels, while encouraging audience engagement through an innovative social strategy.

Results:

  • 5,000,000+ branded organic social media impressions
  • 490,000+ branded engagements
  • 38% increase in brand Instagram following
  • Five Visit Seattle local guide stories picked up by major travel media publications