Client: Visit Seattle
Project: International content, blogging, email and social campaign
Scope: Helen Anne led the email, social media and blogging outreach on a custom content campaign for Visit Seattle, Seattle’s destination marketing organization. She led the editorial direction on a series of branded Seattle local guides, distributed the content on owned media and social channels, while encouraging audience engagement through an innovative social strategy.
- 5,000,000+ branded organic social media impressions
- 490,000+ branded engagements
- 38% increase in brand Instagram following
- Five Visit Seattle local guide stories picked up by major travel media publications