Client: ProjectorPeople.com Cyber Monday Sale
Projector People’s Cyber Monday and Black Friday push is its biggest weekend in sales. In 2010, I was put in charge of the promotion.
Planning for the sale takes weeks and requires extensive feats of organization.
In 2010, I wanted to add an element of fun to the sale. I worked with our video designer to create two videos to help put the “People” in “Projector People” that holiday season. We interviewed our sales team members about what they were grateful for and also created a fun video showing the mailroom’s “Projector Elves” as they put together our customers’ shipments.
That year was our best sale to date. We had the same success during our 2011 sale, which I also managed.