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Client: DK Eyewitness, Penguin Publishing

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Project: International content, social media, influence marketing program

Scope: Helen Anne partnered with Penguin Publishing’s DK Eyewitness Travel Guidebooks on an innovative content/social/influence marketing program. She led the content marketing, email, social media and blogging outreach, and served as the lead editor on the brand’s Discover More campaign.

Results:

  • 12,000,000+ branded organic impressions
  • 360,000+ branded engagements
  • 612% increase of brand’s Instagram following
  • 250,000+ page views of branded custom content on owned media sites
  • 750,000+ banner ad impressions on owned media sites
  • 5+ branded custom content stories picked up by major travel media publications