Our 7,000 monthly visitors relied on our blog for a steady stream of projector-related content, as well as news on sales and promotions. Blog traffic increased 15% during my first year managing the ProjectorPeople.com blog and we received 25% more new visitors than the previous year.
In an effort to boost traffic and revenue, I conceptualized, implemented and promoted the company’s first Backyard Theater Contest. The contest boosted blog traffic 40% compared to the previous summer. Blog-related revenue also increased 107%, with the value of the average order nearly tripling.