Journalist | Communications Consultant | Traveler
Project: International content, blogging, email and social campaign
Scope: Helen Anne led the email, social media and blogging outreach on a custom content campaign for Visit Seattle, Seattle’s destination marketing organization. She led the editorial direction on a series of branded Seattle local guides, distributed the content on owned media and social channels, while encouraging audience engagement through an innovative social strategy.
Project: International content, social media, influence marketing program
Scope: Helen Anne partnered with Penguin Publishing’s DK Eyewitness Travel Guidebooks on an innovative content/social/influence campaign. She led the content marketing, email, social media and blogging outreach, and served as the lead editor on the brand’s Discover More campaign.